When projecting the format for chains and franchising, Arteco pays the greatest attention to the elements that can determine the success of a brand:
- brand identity
- brand awareness
- stimulus to buy
- memory of the brand
Each single store is looked after in every little detail, respecting the brand image and the style, but granting at the same time the uniqueness of the particular point of sale, which is related to the territory where it is located and to its cultural and social environment. A language of shapes and colours, aimed to create a stable and lasting emotional bond, between the client and the brand.
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