The project by architect Vincent Van Duysen is located on the ground floor of the Rinascente Roma Tritone flagship store overlooking Via dei due Macelli.
Arteco produced the complements for La Rinascente S.p.a. Floors and walls were made of Travertine, the display systems are produced in specimen painted iron and moka stained Oak wood.
. Different counters and desks in the center area determine a smooth passage for customers within the store.
Each display system mounts a system of warm light led rails capable of not altering the colors of the exhibited collections.
A careful game of podiums and backsplashes create a dynamic exposure and a careful segmentation of the different types of products.